Why OOH Displays in London are going to be more effective than ever
2021 is shaping up to be a stranger year than 2020. In the sense that going back to normal is going to feel stranger than ever.
Everyone agrees that we all want to go back to normal, but Sadiq Khan is really pushing for the return back to normality with his new initiative. The Mayor of London is investing £6 million to increase Domestic Tourism in the capital for this year as recent reports are showing that London’s economy could reduce by £36bn over next decade if no further action is taken. The £6 million is planned to be invested in hard-hit retail, hospitality and cultural venues. So great news for the culture industry.
“Central London is the engine of the UK’s economy. There simply won’t be a national economic recovery from COVID unless all levels of Government realise the crucial importance of protecting central London’s unique eco-system of shops, hospitality and world-leading cultural venues. That’s why I’m investing £6million directly in attracting people back into London once COVID restrictions are lifted.”
Domestic Tourism is already on the rise for this year as 4 in 5 Brits (84%) plan on taking a ‘Staycation’ instead of a traditional holiday abroad this year. Further research shows that, London was the most visited staycation spot of 2020 (11%) and that 28% named London as their ultimate bucket list destination in 2021.
With the increase in Domestic Tourism across the country and the predicted increase in the capital, footfall will be increasing also. So OOH displays are going to be more effective than ever before. London has already become increasingly crowded as lockdown restrictions have been eased. The Culture OOH team have already noticed the train stations getting busier and busier as people return to work.