Your campaign deserves to be Bespoke, don't settle for less.

Every campaign is different every brand is different, with these differences come different target audiences. You wouldn’t give every newborn baby on earth the same breast milk. You need to start seeing your campaign as your baby, don’t compromise on it. Your campaign needs to run for a certain amount of time to both maximise exposure but also to ensure the advertisement does not become diluted. Bespoke campaigns will run for as long or as short as is required, don’t pay extra for a longer campaign when it doesn’t need to last that duration.

Every campaign will have a certain target audience and these target audiences can be targeted specifically via a bespoke campaign. Don’t advertise your new fast food restaurant outside a premium gym because it’s part of the ‘campaign package’. A Bespoke campaign will distribute your campaign to high footfall locations that your target audience are actually found in, maximising campaign effectiveness. However, to reach your target audience effectively doesn’t just require different sites, it is vital that you consider what form your campaign will take, such as; Leaflets? Digital Screens? Posters? Different audiences are susceptible to different forms of advertising.

There are hundreds of different ways to market your brand. So why use a generic campaign? Bespoke is what your brand deserves, don’t settle for less…